News
Airgentic news and insights
Product updates, customer stories, and practical notes on deploying specialist AI agents.

Airgentic September Product Update: A Faster, Smarter, More Secure Platform
Airgentic has been shipping fast—and September was no exception. We’ve rolled out a suite of new features designed to make your AI-powered customer experience…

Introducing Airgentic Search: Unified Site Search Meets Agentic AI Customer Service
At Airgentic, we believe search should do more than retrieve results — it should understand your customers and act on their needs. That’s why we’re excited to…

Why OpenAI’s Latest Research on Hallucinations Matters — and What It Means for Agentic AI Customer Service
OpenAI recently released a paper proposing a practical path to suppressing hallucinations in large language models (LLMs) — a breakthrough that could reshape…

Airgentic + HubSpot Content Hub: Seamless Integration for Next-Level Customer Service
We’re excited to announce the launch of Airgentic’s new HubSpot Content Hub integration, making it easier than ever to add our agentic AI platform to your…

Overcoming Decision Paralysis: How to Introduce AI to Customer Service Without the Big Bang
When organisations evaluate new technology, the biggest barrier isn’t usually cost or complexity — it’s indecision.

How AI Can Transform the Customer Journey — From Social to CRM
Meet Sierra. She’s in the market for an off-road motorbike, so she messages the Facebook page of Yazuma Moto (a fictional brand).

Airgentic listed on the National AI Centre AI Directory
We’re excited to share that Airgentic has been listed on the National AI Centre AI Directory. A platform showcasing Australia’s leading AI capabilities across…

Introducing the Airgentic WordPress Plugin: Seamless Conversational AI for Your Site
We’re excited to announce the launch of the Airgentic plugin for WordPress — a major step forward in making intelligent, agentic AI available to every website.

Why Context Matters: How Subtle Details Make AI Customer Service Feel Human
Human-like AI customer service experiences only happen when AI agents have the same context and awareness as a human representative. Often, it’s the subtle…

Partnering With the District Council of Mount Remarkable to Deliver Smarter Community Support
We’re thrilled to share big news from one of South Australia’s most remarkable regions. Airgentic is now live on the District Council of Mount Remarkable’s…

From “Maybe” to “Absolutely”: How Airgentic’s New Visualisation Feature Helps Customers See Before They Buy
Ever fallen in love with something online, only to hesitate — wondering if it will look just as good in your driveway or living room? That moment of doubt is…

Airgentic Launches Native Component for Squiz Matrix
We’re excited to announce the release of the Airgentic component for Squiz Matrix, making it easier than ever to integrate intelligent conversational agents…

Stop Micro-Managing Your AI Agents: Why Flexibility Beats Over-Scripting
Micro-managing your AI agents can make them just as ineffective as micro-managed employees.

Keeping It Simple and More Flexibility at Airgentic
We’re excited to announce a major update designed to make Airgentic easier to adopt and scale:

Building Trust Into AI Customer Service: Airgentic’s Approach to Safety, Transparency, and Reliability
Deploying AI customer service at scale requires more than powerful technology — it demands a foundation of trust, transparency, and thorough safeguards.

Why Companies Are Choosing Airgentic Over Rolling Their Own With Microsoft Copilot
Thinking about building your own AI customer service system with Microsoft Copilot? While it’s possible, more and more organisations are choosing Airgentic…

How Haines Hunter Uses Airgentic to Guide Boat Buyers 24/7
Buying a boat is a big decision — one that usually benefits from the expertise of a seasoned sales specialist. But what if that expert could be available to…

When Expertise Is Free: Reflections on AI, Human Work, and Responsibility
As a startup, we often need experienced consultants in engineering, design, sales, and marketing. But being bootstrapped, we’ve found ourselves turning instead…

Airgentic Announces Strategic Partnership With Liferay to Transform Digital Experiences
We’re thrilled to announce a new local partnership between Airgentic and Liferay, bringing together two complementary strengths to redefine how organisations…

Airgentic Partners With SmartOSC to Deliver Scalable AI Customer Service Solutions
We’re thrilled to announce a new partnership between Airgentic and SmartOSC, combining two complementary strengths to help organisations automate technical…

Land Services SA Partners With Airgentic to Deliver 24/7 AI Customer Service
We’re thrilled to announce that Land Services SA has partnered with Airgentic to bring next-generation AI customer service to their digital channels.

What 200+ Conversations Taught Us About AI Customer Service Goals, Opportunities, and Concerns
Over the past 14 months, Archie Hooper and I have met with more than 200 organisations to understand their goals and concerns around AI customer service. To…